Plug In Institute of Contemporary Art

In 2007, we had the pleasure of collaborating with Plug In's former director, Anthony Kiendl, to rebrand Plug In ICA. It quickly became one of our most cherished and playful projects. We had a great time attending press checks and experimenting with the ink density on the presses, which led to some surprising results for the colour bar pattern that soon became a signature element of PIICA’s identity. Every detail, from the van and mugs to signage and exhibition catalogues, was thoughtfully designed with love.